Law
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Lawyers
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Legal Technology Firms
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Arbitrators & Mediators
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Paralegal Services
Finance
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Wealth Advisors
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Accounting Professionals
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Bookkeepers
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Independent Insurance Agents
Construction
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General Contractors
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Subcontractors
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Appraisers & Adjusters
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Cleaning Services
Real Estate
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Real Estate Brokers
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Licensed Agents
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Notaries & Loan Closing Agents
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Property Management Firms
Fellow marketers can come to her for advice or feedback and she will go out of her way to help every time.
International Marketing Specialist
She truly knows her stuff! She is a strategist and truly cares how you will look out there in the public eye.
Founder and CEO
Our sales are up 33% over last year because you reworked our system.
Home Services Business Owner
VISIBILITY PAYS
Quickly convert from Search to Scheduled to win in 2025:
88%
of local mobile searches result in a call or visit within 24 hours
Showing up in local search directly drives action.
70%
of consumers prefer to book appointments online, on-demand
Businesses that offer online booking see up to 37% more appointments within 24 hours.
93%
of consumers read online reviews before choosing a service
Trust is won or lost before you ever speak to the client.
"While your competitors wait for leads to find them, your next big client is actively searching for solutions right now. We put you in front of them at the moment they're ready to buy. Ready to capture that business? Let's talk."
Kristy Dunn, MBA
Dark Horse Digital, Founder and Principal
FEEDBACK FROM THE FIELD
"I absolutely love working with Kristy! She is so smart and truly knows her stuff! She is a strategist and truly cares how you will look out there in the public eye."
Consumer Finance Organization CEO
"She knows social media algorithms and strategies really well, and does her best to elevate and empower those working with her."
International Marketing Specialist
Kristy is highly adept at creating an omnichannel digital marketing strategy based on sound data. She’s proven that with the right organic-paid mix and a clean converting landing page, she can triple conversion rates with half the ad spend.
B2B Marketing Lead
"We absolutely LOVE our site! We're starting ads right away! Let's go ahead with the premium on-page content package."
Lawyer
"Thank you for teaching me that I AM my own investor and must think and act accordingly. Not to sound trite, but your strategic advice has been life-changing."
Bookkeeping Firm Owner
"We're seeing a 33% increase in sales appointments YoY. Your engagement was paid for with one commercial client booked in 6 days. Thank you!"
Home Services Company Founder
"You took my vision and turned it into an App. I'm speechless in the best possible way."
SaaS Founder
"Wow, I can't believe the difference between what I had and what you've already put in place. We can get a bigger team out there and sell without leads falling off... We can send materials same day. This changes everything!"
Sales Leader
We work with your current marketing talent and your preferred platforms, including:
INDUSTRIES WE SERVE
Law, Finance, Construction, and Real Estate
Licensed Professionals
For professionals who sell high-value engagements through consultation and proposals, we offer customized solutions that drive visibility, authority, and accessibility to fill your consultation calendar.
Service Businesses
For vendors and specialists who sell direct-to-book or by quote, we offer easy to understand service packages that take your target client from first local search to first booked service, seamlessly.
WHY FOCUS ON VISIBILITY NOW?
Today’s search landscape isn’t about “ranking #1”—it’s about appearing where real customers actually look. AI-generated results and voice-enabled, map-driven queries now dictate who gets noticed by prospective clients for every service, from law to real estate. Here’s how search is changing for each major industry, and why being visible requires more than traditional SEO.
Industry | Maps Searches | AI (LLM) Searches | Paid Search | Organic Searches |
|---|---|---|---|---|
Law | High volume of local law firms and attorneys appearing in map searches with geographic specificity increasing. | Growing reliance on AI-driven legal assistants for quick case law references and document drafting. | Targeted ad campaigns focusing on specific legal services driving strong ROI. | Strong focus on authoritative legal content and blog posts to improve organic rankings. |
Financial | Banks and financial advisors frequently searched locally for nearby branches and services. | Expanded use of AI chatbots for personalized financial advice and quick FAQs. | Highly competitive paid search with ads for loans, insurance, and investment products. | Content marketing emphasizing financial literacy and investment tips boosting organic traffic. |
Real Estate | Property listings and real estate agents dominate local map searches with virtual tour links. | AI-powered property valuation and neighborhood trend analyses utilized by consumers. | Dynamic ads showcasing featured properties based on user search intent and geography. | SEO optimized listing descriptions and local market guides attract home buyers organically. |
Contractors | High demand for local contractors including plumbers, electricians, and builders on map searches. | AI helps customers generate estimates and schedule services via conversational search. | Seasonal promotional ads targeting specific contracting services increase lead generation. | Informative how-to guides and service portfolios improve organic engagement and trust. |
CONTACT US
Natural Health & Wellness Professionals
COMING SOON:
Dedicated services for natural health and wellness professionals and service providers, including chiropractors, naturopaths, functional medicine, biological dentistry, licensed massage therapy, and more. Contact Us to join the waitlist for your area.